D&R is the largest retail bookseller in Turkey, and a leading retailer of content, digital media and stationery products. They also had an e-commerce website, which was not mobile friendly and this was causing to customer dissatisfaction which leads to low sales from mobile devices.
We redesigned the website with a responsive layout. With a better user experience, we decreased bounce rates on desktop devices from 35% to 20%, on mobile devices from 30% to 10%. And total share of mobile sales increased from 7% to 23% of total web sales.