Enpara.com was one of the first branchless banking services of Turkey. Even there were other banking services using the “direct bank” terminology before, people were still not used to this concept because non of them were really a separate system from the main bank. But Enpara.com was trying to be a separate system and to serve a separate customer experience from it’s main bank. The real hard work was introducing this new concept to users.
The brand’s main service channel was the website, and it had to be so clear and helpful to users. There was no branch to ask questions. All questions had be answered in this website clearly. For this reason, we designed this website to answer all the potential questions with quick hints, helpful videos, calculators, etc. by the time they arise.
The hardest part for us was keeping everything simple while answering all those question clearly.
Bronze Stevie 2013
Website Awards – Accounting, Banking, Financial Services – Best Overall Web Design
Gold Stevie 2013
Video Awards – Product Sales
Altın Örümcek 2013
Banking and Finance – People’s Choice
One of the award wining videos from the website