Designing meaningful digital experiences with clarity and empathy.

I’m Tuğba Işık — a UX Designer and Design Strategist who bridges analytical thinking with human understanding. With an engineering mindset and a designer’s empathy, I simplify complex systems into clear, human-centered experiences.

I make complex problems feel simple

not by cutting corners, but by connecting logic, empathy, and clarity.

Over 15 years in UX design, strategy, and consulting have taught me this: the best digital experiences are the ones that make sense. My goal is to help teams think clearly, design purposefully, and build products that truly serve people.

Read more about my journey

"She is one of the best creative minds that I've ever worked with. Her sense of logic and her sense of direction never weakens and yet she can think out of the box. She's analytical, she's practical and she will make you laugh :) Her sense of humor is just another example of her insight fullness and proves how fully she grasps the human condition. She will fight you until she can find the meaning in a seemingly boring job. She will always help you keep in mind that all this is for a reason. She is a must have in all teams. She is above all, a great friend."

Ömür Kula
Worked together @ Finansbank, Enpara.com, Tribal Worldwide Istanbul, Primer Project
“Tugba is one of those rare individuals who excel in both analytical and creative thinking. She has demonstrated her skills and her endless passion to learn repeatedly, while redesigning bank’s credit card sales process or building complex analytical propensity models or designing Enpara.com’s social media strategy, website and mobile banking application... She is one the most curious, passionate and insightful minds I have ever met. This, combined with her ability to learn and adapt quickly, enables her to succeed in anything she chooses to focus on.”

Elsa Pekmez Atan
Worked together @ Finansbank, Enpara.com

What do I do?

Understandıng comlexıty

Every product has hidden layers — systems, data, constraints. My engineering background helps me navigate complexity and translate it into clarity.

Turning Insight into Strategy

I connect user behavior, business goals, and design logic to create actionable strategies that teams can build upon confidently.

Designing with Meaning

Beyond usability, I design experiences that feel natural, human, and emotionally resonant — bringing both logic and warmth into digital interactions.

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