Making sense of complexity

with empathy,

insight, and logic.

I’m Tuğba Işık — a UX Designer & Strategist who bridges analytical thinking with human understanding. With an engineer’s clarity and a designer’s empathy, I turn complex systems into experiences that truly make sense.

I make complex problems

feel simple…

Not by cutting corners, but by connecting logic, empathy, and clarity. Over 15 years in UX design, strategy, and consulting have taught me this: the best digital experiences are the ones that make sense. My goal is to help teams think clearly, design purposefully, and build products that truly serve people.

Read more about my journey

What do I do?

Understanding Comlexity

Every product has hidden layers — systems, data, constraints. My engineering background helps me navigate complexity and translate it into clarity.

Turning Insight into Strategy

I connect user behavior, business goals, and design logic to create actionable strategies that teams can build upon confidently.

Designing with Meaning

Beyond usability, I design experiences that feel natural, human, and emotionally resonant — bringing both logic and warmth into digital interactions.

Discover Services

Honest Words, Real Collaborations

  • “She has a rare ability to take complex problems and turn them into simple, intuitive experiences — blending analytical thinking with empathy.”

    — Mustafa Dalcı

  • “She perfectly combines reason and creativity — analytical, practical, and deeply human.”

    — Cumhur Türkmen

  • “Tuğba never stops questioning until she finds meaning — even in the most ordinary projects. She turns work into purpose.”

    — Ömür Kula

  • “Working with Tuğba means clarity, structure, and calm. She brings direction to teams while making collaboration feel effortless.”

    — Deniz Kartepe

See what they said